In May, Whitespace launched our brand new website. At first, we thought it would be a simple task to find some colors that we liked and transfer ideas from our brains to our new online page. However, this task proved to be much more challenging than originally perceived. We ended up taking a week, and then a month, and then two months, to perfect our site.
Leading up to our website launch, we used “Website Wednesdays” to showcase unique parts of our new site. Our hope is that our website speaks for itself – showcasing our culture, our passion, and our desire to leave the world better than we found it – but we know that some of the most important elements for our brand are big, abstract ideas. We want to bring back a few more “Website Wednesdays” to highlight some of those elements and help you understand what is behind things that may appear simple but have so much meaning to us.
Over the next few Website Wednesdays, we will explain the meaning behind our new colors, word selections, and photo choices. And, if you have a question, ask it. We look forward to sharing with you.